Corporate Clothing – A Serious Look or Hidden Advertising

Corporate clothing is increasingly understood as an integral part of the image of any organization. Its attempt to acquire the airline, and construction companies and fast food restaurants, and even small boutiques. Since the appearance of the staff always remembers nothing less than a company logo or slogan, which is traditionally accepted to pay much attention, the corporate clothing becomes a kind of hidden advertising, and rather unobtrusive.

In fact, corporate clothing is just an improved uniform. In Soviet times, doctors coats and sellers from stores across the country were almost identical and differed except that color or length sleeves – much of a difference in the cut models were not. Proper corporate clothing, as such, appeared in Russia after 2000 and brought together the functions of uniforms and a stimulating factor, which affects not only customers or clients, but also on its own employees.

In contrast to the uniform:

Until now, corporate clothing is sometimes mistakenly called a uniform, but in fact it is fundamentally different concepts. The differences lie primarily in the functionality: uniform – just a tribute to the criteria of hygiene when working with food and other goods. Corporate clothing between advocates a powerful tool for identification of personnel among the general masses of people in the company. As they say in marketing, it promotes the formation of customer loyalty, gives him the habit of a logo and brand.

Furthermore, when bulk sewing uniforms, as a rule, do not count any aesthetic criteria: for example, the fabric can be quite inexpressive colors. For corporate clothing is characterized by a wide range of colors, as long as it meets the requirements of the corporate style and culture of a company. Style of the garment can be adjusted with each season and vary depending on sex and age factors.

Corporate Clothes for Offices:

Sometimes a corporate clothing have in mind not only the promotional form, but also clothing for the office workers, consultants and other administrative staff. Dress them all in the same type of coveralls or a jacket as something frivolous and inappropriate, and then the problem can be solved simply through the development of corporate and business style. For example, operators desks Savings Bank of Russia may come to work in their own blouses and skirts, but at the same time respect the necessary condition: the white top a dark bottom, and there is an accessory in the form of corporate neckerchief.

In Gazprom in 2009 signed an order on the appearance and business style of employees of OAO Gazprom Neft, where clearly defined rules to the exterior of female staff. These descriptions are taken neither more nor less – seventeen pages of the document and have touched literally all down to the length of the nails, skirts, hairstyles and even clothing brands that are recommended to buy. For example, an employee of the company are not allowed to come to work with long flowing hair, creative haircuts or hairstyles, made with plenty of hairspray.

And ideally, the corporate office clothes should only convenient, constraining movements, visually attractive, leaving a good impression of the company and its employees in particular. Based on these rules and forms literate dress code.

Interestingly, in California, some requirements for corporate clothing secured even in state law. There is strictly forbidden to appear in the workplace in sweat pants, shorts, slippers, thong and impermissible girls come into the office in frank tops with thin straps. After all, corporate clothing is designed to create an atmosphere of seriousness and responsibility.